Yahoo today announced the launch of a site for women between ages 25 and 54. The new site is called Shine and will be presented in a blog form which can be found at http://shine.yahoo.com/. It seems someone should have considered buying the domain Shine.com prior to naming the service. It seems that the domain was actually for sale and sold last year based on the historical whois information below. It blows my mind how they missed this.

Registrant:

Sedo LLC

   One Broadway 14th Floor

   Cambridge, MA 02142

   US

   Domain Name: SHINE.COM

   Administrative Contact, Technical Contact:

      Sedo LLCtransferservice@sedo.com

      One Broadway 14th Floor

      Cambridge, MA 02142

      US

      +1.617 758 4266

   Record expires on 18-Jan-2015.

   Record created on 15-Sep-1995.

   Database last updated on 27-Nov-2007 11:51:37 EST.

   Domain servers in listed order:

   NS97.WORLDNIC.COM            205.178.190.49

   NS98.WORLDNIC.COM            205.178.189.49